Addison Wesley Innovation Games

• Learn how your customers define success
• Discover what customers don’t like about your offerings
• Uncover unspoken needs and breakthrough opportunities
• Understand where your offerings fit into your customers’ operations
• Clarify exactly how and when customers will use your product or service
• Deliver the right new features, and make better strategy decisions
• Increase empathy for the customers’ experience within your organization
• Improve the effectiveness of the sales and service organizations
• Identify your most effective marketing messages and sellable features

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